Run The Course. Drive The Adventure.

RIVIAN RALLY™

Rivian Rally™ combines athletic movement, remote-control precision, electric mobility, and adventure storytelling in one championship challenge. Each competitor controls a camera-equipped electric RC vehicle while running beside it through a parallel physical course. The vehicle must climb, turn, tow, cross, and finish while the competitor keeps moving. The winner is the competitor who balances speed, control, and decision-making most effectively.

THE STORY

DELIVER THE MISSION

A critical delivery must travel from the city to a remote adventure destination.

The route includes streets, hills, rocks, bridges, tunnels, and a towing segment.

The competitor must guide the RC truck through every zone while completing a connected running course beside it.

The mission is not complete until both the competitor and the truck reach the finish.

Miniature adventure course complete layout

RACE PROGRESSION

HOW THE CHALLENGE WORKS

01
Four competitors enter four parallel lanes.
02
Each competitor receives one camera-equipped electric RC truck.
03
Competitor and truck start at the same time.
04
The competitor runs while steering through the city section.
05
The truck completes the climb, rocks, bridge, and tunnel.
06
The competitor completes matching physical sections beside the truck.
07
The truck completes the towing zone and final straightaway.
08
The timer stops only when both competitor and truck finish.
Rivian Rally race progression from start to finish

TWO COURSES. ONE RESULT.

THE COMPETITOR AND VEHICLE MUST FINISH TOGETHER

Every lane contains two synchronized paths. The competitor runs a physical lane. The RC truck completes a miniature adventure lane beside it.

A fast runner can lose through bad driving. A careful driver can lose by moving too slowly.

The best result comes from combining athletic speed with precise vehicle control.

PHYSICAL SPEED

The competitor must keep moving.

DRIVING PRECISION

The RC truck must complete every terrain section.

SYNCHRONIZED FINISH

The clock stops only when both finish.

LIVE VEHICLE CAMERA

The arena sees the race from the truck’s point of view.

THE ADVENTURE COURSE

ONE TRUCK. MULTIPLE WORLDS.

The miniature vehicle course demonstrates electric adventure capability in a visually exciting format.

Overhead visual of the seven course zones in the Rivian Rally indoor arena
◆ 01 CITY
◇ 02 CLIMB
◇ 03 CRAWL
◇ 04 BRIDGE
◇ 05 TUNNEL
◇ 06 TOW
◇ 07 ESCAPE
THE CITY
Tight turns and quick reactions.
THE CLIMB
A steep incline that tests power and control.
THE ROCK CRAWL
Uneven terrain requiring careful steering.
THE BRIDGE
A narrow crossing that rewards precision.
THE TUNNEL
A dark section shown through the onboard camera.
THE TOW
Connect to and transport a miniature trailer.
THE ESCAPE
A fast final run to the finish.
Competitor activating a digital power move on a rival's lane using a Power Move HUD Overlay

THE POWER MOVE

ONE SHOT TO CHANGE THE RACE

Each competitor gets one electronic power move. It is triggered from the controller and creates a safe digital game effect on a rival lane.

Possible effects include a brief speed restriction, short route delay, temporary detour signal, or short camera-screen distortion. It must be clearly shown on the arena screens and used only once.

POWER MOVE ACTIVE
Each competitor receives only one power move, so timing matters. Use it too early and it may be wasted. Use it at the right moment and it can change the race.

CONTROL MATTERS AS MUCH AS SPEED

A competitor can be the fastest runner and still lose through poor driving. A careful driver can still lose by moving too slowly. The winning performance requires both.

LIVE
00:00.00
BASE TIME
Time from start until both competitor and truck finish.
LIVE
+15.0s
MISSED CHECKPOINT
Penalty for skipping a required zone.
LIVE
+05.0s
VEHICLE RESET
Penalty if a marshal must reposition the truck.
LIVE
+10.0s
TRAILER PENALTY
Penalty if the towed trailer disconnects.

LIVE BROADCAST EXPERIENCE

FOUR DRIVERS. FOUR TRUCKS. ONE RACE.

Rivian Rally™ is designed for both arena spectators and live YouTube coverage. The broadcast puts viewers inside the action, combining high-speed athletics with precision technical control.

  • Overhead & Close-up: Arena-wide tracking and athlete coverage
  • Onboard Feeds: Live HD cameras from every vehicle's perspective
  • Data & Timing: Live checkpoint graphics and scoring
  • Split-Screen Views: Synchronized driver and vehicle action
  • Live Analysis: Instant replays and commentator breakdowns
Commentators reacting to four live vehicle-camera feeds while the race continues behind them.

CONTENT ENGINE

EVERY COMPETITOR LEAVES WITH AN ADVENTURE FILM

Every participant receives a cinematic highlight video combining:

  • Starting-line footage
  • Running-course footage
  • Onboard vehicle footage
  • Rock and bridge moments
  • Power-move activation
  • Towing section footage
  • Arena reactions
  • Live Commentary
  • Finish-line footage
  • Sponsor branding

The final video should feel like a short electric adventure commercial starring the competitor.

Smartphone playing a dynamic highlight reel of Rivian Rally

PRESENTING PARTNER OPPORTUNITY

TURN ELECTRIC MOBILITY INTO A LIVE CHAMPIONSHIP

The presenting partner owns the challenge that transforms electric adventure into a physical and digital race.

Naming Rights

Category Exclusivity

Vehicle Branding

Course Branding

Livestream Integration

Onboard Camera Branding

Participant Video Branding

Featured Race Ownership

POTENTIAL PARTNERS

  • Rivian
  • Tesla
  • Lucid
  • Polestar

WHY THIS CHALLENGE STANDS OUT

PHYSICAL STRATEGY

The competitor must race physically and drive strategically at the same time.

DUAL PERSPECTIVE

The RC truck’s onboard camera creates a second live point of view.

ELECTRIC MOBILITY

The course demonstrates electric adventure, towing, control, and mobility.

DRAMATIC FINISHES

The power move creates dramatic head-to-head finishes.

DON’T JUST DRIVE THE FUTURE.
RUN WITH IT.

DO IT ANYWAYS Logo

DO IT ANYWAYS™
The Future of Electric Adventure Sports

TARGET PARTNERS
Rivian  •  Tesla  •  Lucid  •  Polestar

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