THE ARENA FLOOR BECOMES A LIVING DIGITAL WORLD
THE FLOOR IS LAVA™
The Floor Is Lava™ transforms interactive display technology into a fast, physical, and unpredictable championship challenge. Four competitors race across intelligent LED lanes while the digital terrain changes beneath them.
Lava spreads. Ice cracks. Bridges disappear. Safe zones move. Competitors must react quickly, stay on the correct path, and use one soft ball to activate targets that can improve or complicate their route.
The challenge rewards speed, balance, accuracy, decision-making, and composure under pressure.
THE WORLD IS CHANGING
UNDER YOUR FEET
UNSTABLE TERRAIN
BRIDGES & ICE PLATFORMS
The digital environment is unstable. The safe path changes constantly. A bridge may appear for only a few seconds. An ice platform may crack if a competitor stays too long.
RIVERS & CLIFFS
A river may block the shortest route. A cliff may force an immediate change in direction. The competitor who reads the environment fastest and makes the best decisions has the advantage.
HOW THE CHALLENGE WORKS
01
STEP ONE
Four competitors enter four parallel interactive lanes.
02
STEP TWO
Each competitor receives one soft target ball.
03
STEP THREE
The LED floor activates and reveals the first safe route.
04
STEP FOUR
The digital terrain begins changing in real time.
05
STEP FIVE
Competitors run, jump, balance, and change direction to stay on safe surfaces.
06
STEP SIX
Each competitor can throw the ball at one illuminated target.
07
STEP SEVEN
A successful target hit may activate a bridge, freeze lava, reveal a shortcut, or delay the next terrain change.
08
STEP EIGHT
Cross the finish line with the fastest adjusted time.
THE INTERACTIVE FLOOR
A REAL GAME UNDER EVERY STEP
The challenge uses modular commercial-grade LED floor panels protected by a clear impact-resistant competition surface.
Position sensors track where each competitor is standing. Target sensors register every successful throw.
The game engine changes the visual environment in response to competitor movement, timing, target hits, and pre-programmed events. The system must be designed for athletic use, high traction, impact resistance, rapid reset, and clear visibility from the arena bowl.
LIVE POSITION TRACKING
The floor recognizes where each competitor is standing.
DYNAMIC TERRAIN
Lava, ice, bridges, water, cliffs, and safe zones change during each run.
TARGET-BASED GAMEPLAY
One accurate throw can alter the route.
ARENA-WIDE VISIBILITY
Spectators can understand the entire challenge from above.
ONE BALL. ONE DECISION.
Every competitor receives one soft ball at the start of the challenge. Illuminated targets appear during the run.
Some targets provide a direct competitive advantage. Some offer prizes but cost valuable time. Some create a safer route. Some unlock a faster but more difficult route. The competitor must decide whether to stay focused on the fastest path or take a risk.
The target system represents the distractions, opportunities, risks, and decisions that appear on the path toward a larger goal.
GREEN TARGET
Freeze the lava for five seconds.
BLUE TARGET
Activate a temporary bridge.
PURPLE TARGET
Reveal a shortcut.
GOLD TARGET
Win a sponsor prize but add time to the route.
RED TARGET
High-risk target with a major reward if hit.
SPEED IS NOT ENOUGH
The final score combines completion time with gameplay penalties and bonuses.
The challenge is designed so a fast competitor can lose through poor decisions, while a composed competitor can win through accuracy and strategy.
BASE TIME
Total time from start to finish.
HAZARD PENALTY
Added time for stepping on lava, falling ice, cliffs, or inactive surfaces.
TARGET BONUS
Time reduction or route advantage for a successful target hit.
MISSED TARGET
No penalty unless the competitor stops and loses time.
COURSE COMPLETION
A competitor must reach the finish through an active valid route.
SAFETY & RESET PROTOCOL
DIGITAL DANGER.
PHYSICAL SAFETY.
The visual hazards are dramatic, but the physical competition surface remains flat, stable, padded where required, and engineered for athletic use.
- High-traction transparent flooring
- Low-profile padded lane boundaries
- Soft target balls
- Protected target hardware
- Visible lane marshals
- Emergency stop controls
- Immediate reset capability
No physical holes, drops, open pits, or collapsing structures are used. The danger exists in the game graphics and scoring system, not in unsafe floor movement.
THE BEST VIEW MAY BE FROM ABOVE
The Floor Is Lava™ is designed for live viewing from the arena bowl and global broadcast. Overhead cameras capture the full digital world, tracking markers, target hits, penalty alerts, route comparisons, and live leaderboard updates in real time. Commentators can instantly break down every micro-decision that gains or costs a competitor the win.
EVERY RUN LOOKS LIKE A VIDEO GAME TRAILER
Every participant receives a personalized highlight sequence combining:
- Overhead course footage
- Close-up reactions
- Dynamic floor graphics
- Successful target hits
- Hazard penalties
- Route changes
- Slow-motion moments
- Commentary
- Final score graphics
- Sponsor branding
The visual environment makes every competitor’s video colorful, easy to understand, and highly shareable.
TURN DISPLAY TECHNOLOGY INTO THE MAIN EVENT
The presenting partner owns the challenge that transforms the arena floor into a live digital world.
The partner’s display technology powers every lane. Every terrain change. Every target response. Every replay. Every competitor highlight video. Every featured creator matchup.
The challenge demonstrates brightness, color, responsiveness, durability, scale, and interactivity through a real championship experience.
POTENTIAL PARTNERS: SAMSUNG • LG • SONY • TCL • HISENSE
Naming Rights
Category Exclusivity
LED Floor Branding
Game Environment Branding
Target Branding
Livestream Integration
Participant Video Branding
Tech Demo Rights
WHY THIS CHALLENGE STANDS OUT
ARENA-WIDE CLARITY
The entire arena can understand the challenge instantly.
DYNAMIC ENVIRONMENT
The environment changes during every race.
STRATEGIC ACCURACY
Accuracy and decision-making matter as much as speed.
TECHNOLOGY AS TERRAIN
The display partner’s technology becomes the competition surface itself.
DON’T JUST WATCH THE GAME.
RUN THROUGH IT.
THE FLOOR IS LAVA™ is a signature challenge of the DO IT ANYWAYS™ Championship Series.
Interactive display technology meets elite athletic performance in a rapidly shifting digital world.
INQUIRIES
PARTNERSHIPS
[email protected]
MEDIA & BROADCAST
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GLOBAL HEADQUARTERS
Las Vegas, NV
LEGAL
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